Qatar’s Emir Cup Wins Sponsorship by Shell and Sony
Qatar’s Emir Cup, the Gulf state’s premier soccer league tournament, has won sponsorship from multinationals Shell and Sony as well as Sony’s local distributor, East 51.
The three-year deal with Sony and East 51 and the renewal of the agreement with Shell signal an increasing trend in Middle East soccer to professionalize and commercialize.
The trend is…
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