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Etihad Airways in controversial $642 million sponsorship pact with Manchester City, largest deal in soccer history

Etihad Airways in controversial $642 million sponsorship pact with Manchester City, largest deal in soccer history

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James M. Dorsey
Jul 09, 2011
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The Turbulent World with James M. Dorsey
Etihad Airways in controversial $642 million sponsorship pact with Manchester City, largest deal in soccer history
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Under the agreement, Manchester City will rename its home ground as Etihad Stadium. (File photo)

By JAMES M. DORSEY
AL ARABIYA

Abu Dhabi-owned English Premier soccer club Manchester City has concluded a 10-year, $642 million sponsorship agreement with the emirate’s airline, Etihad Airways – the largest such deal in soccer history.

The deal reinforces the cl…

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