Collaboration with Mubarak costs Vodafone soccer sponsorship and fans

Vodafone whitewash ad campaign backfires

By James M. Dorsey
Little did Vodafone’s Egypt unit know what it was bargaining for when it inked a three-year $9 million sponsorship deal with Al Ahly SC, Egypt and Africa’s most crowned soccer club, whose militant supporters were in the forefront of the popular uprising that toppled president Hosni Mubarak and ha…