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Collaboration with Mubarak costs Vodafone soccer sponsorship and fans

Collaboration with Mubarak costs Vodafone soccer sponsorship and fans

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James M. Dorsey
Mar 27, 2012
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The Turbulent World with James M. Dorsey
Collaboration with Mubarak costs Vodafone soccer sponsorship and fans
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Vodafone whitewash ad campaign backfires



By James M. Dorsey
Little did Vodafone’s Egypt unit know what it was bargaining for when it inked a three-year $9 million sponsorship deal with Al Ahly SC, Egypt and Africa’s most crowned soccer club, whose militant supporters were in the forefront of the popular uprising that toppled president Hosni Mubarak and ha…

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