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Coca Cola ad becomes anthem of Tunisian national soccer team

Coca Cola ad becomes anthem of Tunisian national soccer team

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James M. Dorsey
Jan 23, 2012
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The Turbulent World with James M. Dorsey
Coca Cola ad becomes anthem of Tunisian national soccer team
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By James M. Dorsey
With post-revolution Tunisia and Libya competing with new zeal in the 2012 Africa Cup of Nations, soft drink maker Coca Cola is successfully exploiting Tunisians’ passion for the beautiful game.
A Coca Cola short film that in the words of Tunis-based cultural anthropologist Rodney WJ Collins writing on LinkedIn is “not only a hymn to th…

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